What does Augmented Reality mean?

No doubt you know what Pokemon GO is. It’s an “Augmented Reality” game, and it’s so popular that it pushed Nintendo’s stock price higher than Sony’s for the first time in over a decade. While nerds have been waiting for “Virtual Reality” to take off for years, it looks now like it never will. As this opinion piece by Jeremy Klutts, marketing director at Dell points out, people don’t want to have to sit at expensive consoles with headsets on when they can explore the real world with a little boost from technology.

This new Augmented Reality isn’t without it’s pitfalls. You’ve probably read about the many accidents involving people playing the game. Turns out it’s easy to drive into a tree or walk off a cliff while you’re searching for Pokemon on your phone. But that’s not the only concern people have with this game.

While some are concerned about the security risks of granting Niantic (the company that developed Pokemon GO) full, unfettered access to your Google account, others have gone so far as to call the game a Government Surveillance Psyop Conspiracy.

Imagine the world in just a few years. Google Glass may have failed, but other tech options that offer similar “Heads Up Display” technology are just beyond the horizon. Pokemon GO is just the beginning, the future will be augmented…

HYPER-REALITY from Keiichi Matsuda on Vimeo.